HALO Branded Solutions
HALO Branded Solutions
HALO Branded Solutions is a leading promotional products distributor offering innovative client solutions and branding expertise through a nationwide sales force.
Video Case Study
Summary
Transformed from a leader in promotional productions distribution into a provider of comprehensive branded solutions across promotion products.
Background
Headquartered in Sterling, IL, HALO Branded Solutions (“HALO”) partners with more than 60,000 clients across North America to provide creative solutions. The company operates across two business lines: HALO Branded Solutions, one of the world's largest distributors of promotional products; and HALO Recognition, which designs and administers employee incentive and rewards programs for enterprise customers. Audax acquired HALO in April 2016 and helped transform the business from a leader in promotional products distributor into a provider of comprehensive branded solutions across promotional products and employee recognition by adding new products and solutions, expanding the geographical footprint, and increasing scale through organic growth and strategic acquisitions.
Challenge
In partnership with the HALO team, Audax supported the platform’s growth through executive hires, and by increasing the hiring pace of account executives. HALO supplemented organic growth with nine acquisitions during Audax’ hold period which helped to significantly grow its market share in the promotional products industry and diversify into the employee recognition segment. Additional synergies were realized through headcount reductions, facility consolidations, freight optimizations, and cross-sell opportunities across the platform.
The Audax Difference
“The HALO team transformed the business from a leader in promotional products distribution into a provider of comprehensive branded solutions across promotional products and employee recognition by adding new products and solutions, expanding the geographical footprint, and increasing scale through organic growth and strategic acquisitions,” said Geoffrey Rehnert, Co-CEO of Audax Group
“Audax has been instrumental in helping us to grow HALO. Together we have successfully expanded into the employee recognition space and solidified our position as a leader within promotional products distribution. The Company is well positioned to continue on our organic and acquisition growth trajectory and to continue to provide our clients with innovative, customized solutions that showcase their brand and values,” said Marc Simon, CEO of HALO.
In June 2018, HALO was sold to TPG Growth
