Jun 2018

Audax Private Equity Completes the Sale of HALO Branded Solutions to TPG Growth

BOSTON — Audax Private Equity (“Audax”), in partnership with management, has completed the sale of HALO Branded Solutions (“HALO” or the “Company”) to TPG Growth, LLC (“TPG Growth”), the middle market and growth equity platform of global alternative asset firm TPG, and HALO management.

Headquartered in Sterling, Illinois, HALO partners with more than 60,000 clients across North America to provide creative solutions. The company operates across two business lines: HALO Branded Solutions, one of the world’s largest distributors of promotional products; and HALO Recognition, which designs and administers employee incentive and rewards programs for enterprise customers. Known for its industry-leading customer service, HALO has a nationwide salesforce of more than 1,200 dedicated account executives who provide clients with creative, consultative marketing and recognition solutions. They are supported by a team of more than 500 corporate service professionals.

Geoffrey S. Rehnert, Co-Chief Executive Officer, Audax Group, said “The HALO team transformed the business from a leader in promotional products distribution into a provider of comprehensive branded solutions across promotional products and employee recognition by adding new products and solutions, expanding the geographical footprint, and increasing scale through organic growth and strategic acquisitions. We wish Marc and his team continued success with their new partner.”

Marc Simon, Chief Executive Officer, HALO Branded Solutions, said “Audax has been instrumental in helping us to grow HALO over the last two years. Together we have successfully expanded into the employee recognition space and solidified our position as a leader within promotional products distribution. The Company is well positioned to continue on our organic and acquisition growth trajectory and to continue to provide our clients with innovative, customized solutions that showcase their brand and values. We look forward to the next phase of HALO’s growth.”

Kirkland & Ellis LLP served as legal advisor to HALO and Audax Private Equity. William Blair & Company, LLC and Lincoln International served as financial advisors to HALO. Ropes & Gray LLP served as legal advisor to TPG Growth and Antares Capital LP, SunTrust Bank, Citizens Financial Group, and KKR Financial provided financing.



HALO Branded Solutions, with operational headquarters in Sterling, Illinois, and HALO Recognition, based in Long Island City, New York, are industry-leading providers of branded merchandise and global recognition solutions. With a national salesforce, HALO generates growth by offering innovative client solutions, priced competitively and supported by world-class operations and customer service. For more information about HALO, visit www.halo.com.


TPG Growth is the middle market and growth equity investment platform of TPG, the global alternative asset firm. With approximately $13.2 billion of assets under management, TPG Growth targets investments in a broad range of industries and geographies. TPG Growth has the deep sector knowledge, operational resources, and global experience to drive value creation, and help companies reach their full potential. The firm is backed by the resources of TPG, which has approximately $84 billion of assets under management. For more information, visit www.tpg.com.