Audax Private Equity (“Audax”) today announced that it has partnered with management to acquire HALO Branded Solutions (“HALO”). Terms of the transaction were not disclosed.
Headquartered in Sterling, Illinois, HALO is a leading promotional products distributor in the $20 billion per year promotional products industry. The company has a nationwide sales force and expects to continue its profitable growth by offering innovative client solutions, priced competitively, and supported by world-class operations and award-winning marketing.
Geoffrey S. Rehnert, **Co-Chief Executive Officer, Audax Group, said, “We are impressed with HALO’s leadership position in an industry that is positioned for strong growth. The loyalty of their sales team, passion of their support staff, and vision of their leadership team provide an attractive platform for continued impressive financial performance. We are eager to invest in their success.”
Marc Simon, CEO, HALO Branded Solutions, said, “We are very pleased with our new partners at Audax. They are a prestigious investment firm with a proven track record of building success with their portfolio companies. Their investment in HALO is a direct result of the hard work and industry leading results that our sales force and support team have achieved. This relationship will continue our efforts for profitable growth through investment in world-class sales support, carefully selected strategic acquisitions, and an added emphasis on attracting top-performing industry professionals to the HALO organization.”
No changes in management or operating direction are planned as part of the sale. “Our senior management team invested alongside Audax in this transaction.” noted Simon, adding, “Our team is focused on delivering the greatest value proposition for selling professionals in our industry. Our team’s passion and experience are the real assets in this partnership.”