Audax Private Debt (“Audax”) announced that, as Administrative Agent and Sole Lead Arranger, it provided a unitranche credit facility to support the acquisition of MediaRadar (the “Company”) by Thompson Street Capital Partners (“Thompson Street”), a St. Louis-based private equity firm.
Founded in 2006 and headquartered in New York, MediaRadar is a leader in the commercial ad intelligence market, providing data and intelligence tools to help owners of ad space across a wide variety of platforms optimize the sale of their valuable inventory. MediaRadar offers comprehensive ad analysis for over four million brands across multiple media platforms including TV, digital, mobile, email, social media, print and more. Clients enjoy unmatched quality and award-winning customer service to help them identify new prospects, create data-driven pitches, and grow their business.
“The MediaRadar team has built an impressive platform of scalable ad intelligence solutions catering to the dynamic needs of ad sellers,” said Blake Loweth, Managing Director at Audax Private Debt. “The Company’s reputation for distilling multi-channel campaign intelligence into actionable, competitive insights for its clients — on a single, easy-to-use platform — has distinguished MediaRadar in this fast-growing industry. We believe Thompson Street is an ideal partner to support the Company’s growth, and we look forward to working alongside them and management as they continue to invest in MediaRadar’s industry-leading services.”
“We are excited to be working again alongside Audax Private Debt to help MediaRadar continue offering the very best suite of tools and execute on its growth vision,” said Liz Borow, Managing Director at Thompson Street Capital Partners. “Audax has been a diligent, flexible financing partner throughout this process. We look forward to their continued support as we work together to help maximize the Company’s potential.”
MediaRadar is an award-winning advertising intelligence solution that is used by media planning, buying, and selling teams. The Company offers comprehensive advertising analysis for over 4 million brands across multiple media platforms including TV, digital, mobile, email, events, social media, and print. Media sellers rely on MediaRadar to prospect, create compelling pitches, and connect with the right buyers. Agencies and marketers use MediaRadar to create the best media mix, uncover new advertising opportunities, and monitor their competitors. MediaRadar also offers custom solutions and data licensing for use in market research, sales intelligence, ad compliance, and equity markets. The Company was founded in 2006 and is based in New York, NY. For more information, please visit www.mediaradar.com.